The Western European country with the highest spending on programmatic advertising in 2024 was the United Kingdom, with an expenditure of roughly 42 billion U.S. dollars. Germany was ranked second, with estimated spending of 12.4 billion U.S. dollars.
Leading programmatic advertising markets in Western Europe in 2024, by spending
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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Statista. (March 5, 2024). Leading programmatic advertising markets in Western Europe in 2024, by spending (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1318401/programmatic-ad-spend-western-europe/
Statista. "Leading programmatic advertising markets in Western Europe in 2024, by spending (in billion U.S. dollars)." Chart. March 5, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1318401/programmatic-ad-spend-western-europe/
Statista. (2024). Leading programmatic advertising markets in Western Europe in 2024, by spending (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1318401/programmatic-ad-spend-western-europe/
Statista. "Leading Programmatic Advertising Markets in Western Europe in 2024, by Spending (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1318401/programmatic-ad-spend-western-europe/
Statista, Leading programmatic advertising markets in Western Europe in 2024, by spending (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1318401/programmatic-ad-spend-western-europe/ (last visited September 01, 2024)
Leading programmatic advertising markets in Western Europe in 2024, by spending (in billion U.S. dollars) [Graph], Statista, March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1318401/programmatic-ad-spend-western-europe/