During a 2022 survey, 6.2 percent of responding digital video advertising buyers stated they were planning to buy more then 81 percent of their digital video ads directly (buyer to publisher purchase using non-programmatic methods). More than 7.1 percent said they would buy more than 81 percent of their digital video ads using the programmatic direct method (using private marketplaces/deal IDs to purchase direct deals in an automated way) and 2.7 percent using programmatic real-time bidding (RTB) (buying on the RTB marketplace using whitelisting, blacklisting, or other methods to control where inventory is purchased).
Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022
Characteristic
0%
1%-20%
21%-40%
41%-60%
61%-80%
More than 81%
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IAB Europe. (March 18, 2022). Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe. "Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022." Chart. March 18, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe. (2022). Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe. "Planned Purchase Methods of Digital Video Advertising According to Advertising Professionals in Europe as of February 2022." Statista, Statista Inc., 18 Mar 2022, https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe, Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022 Statista, https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/ (last visited September 01, 2024)
Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022 [Graph], IAB Europe, March 18, 2022. [Online]. Available: https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/