During a 2022 survey, 6.2 percent of responding digital video advertising buyers stated they were planning to buy more then 81 percent of their digital video ads directly (buyer to publisher purchase using non-programmatic methods). More than 7.1 percent said they would buy more than 81 percent of their digital video ads using the programmatic direct method (using private marketplaces/deal IDs to purchase direct deals in an automated way) and 2.7 percent using programmatic real-time bidding (RTB) (buying on the RTB marketplace using whitelisting, blacklisting, or other methods to control where inventory is purchased).
Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022
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IAB Europe. (March 18, 2022). Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022 [Graph]. In Statista. Retrieved October 03, 2024, from https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe. "Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022." Chart. March 18, 2022. Statista. Accessed October 03, 2024. https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe. (2022). Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022. Statista. Statista Inc.. Accessed: October 03, 2024. https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe. "Planned Purchase Methods of Digital Video Advertising According to Advertising Professionals in Europe as of February 2022." Statista, Statista Inc., 18 Mar 2022, https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/
IAB Europe, Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022 Statista, https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/ (last visited October 03, 2024)
Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022 [Graph], IAB Europe, March 18, 2022. [Online]. Available: https://www.statista.com/statistics/1318215/europe-digital-video-advertising-purchase-method/
