Barriers to programmatic ad investment in Europe 2022

Published by Statista Research Department, Oct 13, 2023
During a 2022 survey carried out in Europe, 17 percent of responding advertisers and 11 percent of responding agencies said that quality of media (issues such as ad fraud, brand safety, viewability, and transparency) were a barrier to investing in programmatic advertising. Cost was the most mentioned barrier among ad tech respondents.

Barriers to investments in programmatic advertising in Europe as of August 2022, by stakeholder type

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Release date

September 2022

Region

Europe

Survey time period

July and August 2022

Number of respondents

1,000 respondents

Method of interview

Online survey

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