Share of expenses on social advertising in Japan 2022, by ad category

Distribution of expenditure on social advertising in Japan in 2022, by ad category

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Release date

March 2023

Region

Japan

Survey time period

2022

Supplementary notes

The source defines social advertising as advertising placed on social media services, which refer to media (platforms) providing services that enable users to share and exchange information posted by users as content.

Categories:
SNS = social networking service platforms.
Video sharing = video sharing websites with user-submitted content.
Others = blogs, electronic bulletin boards, and other websites.

100 Japanese yen equal 0.72 U.S. dollars or 0.67 euros as of June 2023.

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