Japan: social advertising expenditure share by ad category 2023

Social networking services (SNS) accounted for 41.8 percent of the expenditures on social advertising in Japan in 2023, while video sharing made up a smaller share. During that year, the total expenses on social advertising amounted to 973.5 billion Japanese yen.

Distribution of expenditure on social advertising in Japan in 2023, by ad category

Characteristic	Advertising expenditure share
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Release date

March 2024

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Region

Japan

Survey time period

2023

Supplementary notes

The source defines social advertising as advertising placed on social media services, which refer to media (platforms) providing services that enable users to share and exchange information posted by users as content.

Categories:
SNS = social networking service platforms.
Video sharing = video sharing websites with user-submitted content.
Others = blogs, electronic bulletin boards, and other websites.

100 Japanese yen equal 0.66 U.S. dollars or 0.61 euros as of April 2024.

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