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Share of expenses on social advertising in Japan 2020, by ad category

Published by Statista Research Department, Jun 28, 2021
As of 2020, social media accounted for close to 44 percent of the expenditures on social advertising in Japan, while video sharing made up a smaller share. During that year, the total expenses on social advertising amounted to almost 569 billion Japanese yen.

Distribution of expenditure on social advertising in Japan in 2020, by ad category

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Sources

Release date

March 2021

Region

Japan

Survey time period

2020

Supplementary notes

The source defines social advertising as advertising placed on social media services, which refer to media (platforms) providing services that enable users to share and exchange information posted by users as content.

Categories:
SNS = SNS platforms.
Video sharing = Video sharing websites with user-submitted content.
Others = Blogs, electronic bulletin boards, and other websites.

1 Japanese yen equals 0.0091 U.S. dollars or 0.0075 euros as of June 2021.

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