Social media accounted for 41.5 percent of the expenditures on social advertising in Japan in 2021, while video sharing made up a smaller share. During that year, the total expenses on social advertising amounted to approximately 764 billion Japanese yen.
Distribution of expenditure on social advertising in Japan in 2021, by ad category
The source defines social advertising as advertising placed on social media services, which refer to media (platforms) providing services that enable users to share and exchange information posted by users as content.
Categories:
SNS = SNS platforms.
Video sharing = video sharing websites with user-submitted content.
Others = blogs, electronic bulletin boards, and other websites.
Values may not add up to 100 percent due to rounding by the source.
1 Japanese yen equals 0.0077 U.S. dollars or 0.0072 euros as of June 2022.
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Dentsu. (March 9, 2022). Distribution of expenditure on social advertising in Japan in 2021, by ad category [Graph]. In Statista. Retrieved August 10, 2022, from https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/
Dentsu. "Distribution of expenditure on social advertising in Japan in 2021, by ad category." Chart. March 9, 2022. Statista. Accessed August 10, 2022. https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/
Dentsu. (2022). Distribution of expenditure on social advertising in Japan in 2021, by ad category. Statista. Statista Inc.. Accessed: August 10, 2022. https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/
Dentsu. "Distribution of Expenditure on Social Advertising in Japan in 2021, by Ad Category." Statista, Statista Inc., 9 Mar 2022, https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/
Dentsu, Distribution of expenditure on social advertising in Japan in 2021, by ad category Statista, https://www.statista.com/statistics/1243001/japan-social-advertising-expenditure-share-by-ad-category/ (last visited August 10, 2022)
