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Worldwide Instagram influencer accounts February 2020, by verification and followers

Published by Valentina Dencheva, Jan 6, 2023
A February 2020 study analyzed over 200,000 Instagram influencer accounts. It found that of accounts with over one million followers, 73.4 percent of them are verified. In contrast, of accounts that have only one thousand to five thousand followers, 0.87 percent, less than one percent, are verified.

Distribution of Instagram influencer accounts worldwide as of February 2020, by verification status and profile size

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Release date

February 2020

Region

Worldwide

Survey time period

February 2020

Special properties

based on 210,449 influencer accounts

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5

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