A February 2020 study analyzed over 200,000 Instagram influencer accounts. It found that of accounts with over one million followers, 73.4 percent of them are verified. In contrast, of accounts that have only one thousand to five thousand followers, 0.87 percent, less than one percent, are verified.
Distribution of Instagram influencer accounts worldwide as of February 2020, by verification status and profile size
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HypeAuditor. (February 6, 2020). Distribution of Instagram influencer accounts worldwide as of February 2020, by verification status and profile size [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/1123613/instagram-influencer-accounts-worldwide-verification-status-profile-size/
HypeAuditor. "Distribution of Instagram influencer accounts worldwide as of February 2020, by verification status and profile size." Chart. February 6, 2020. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/1123613/instagram-influencer-accounts-worldwide-verification-status-profile-size/
HypeAuditor. (2020). Distribution of Instagram influencer accounts worldwide as of February 2020, by verification status and profile size. Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/1123613/instagram-influencer-accounts-worldwide-verification-status-profile-size/
HypeAuditor. "Distribution of Instagram Influencer Accounts Worldwide as of February 2020, by Verification Status and Profile Size." Statista, Statista Inc., 6 Feb 2020, https://www.statista.com/statistics/1123613/instagram-influencer-accounts-worldwide-verification-status-profile-size/
HypeAuditor, Distribution of Instagram influencer accounts worldwide as of February 2020, by verification status and profile size Statista, https://www.statista.com/statistics/1123613/instagram-influencer-accounts-worldwide-verification-status-profile-size/ (last visited May 18, 2022)