During a survey carried out among Gen Z consumers in Italy between April 2020 and March 2021, 37 percent of respondents said they discovered new brands through television ads. Ads on social media were cited by 37 percent of respondents, while 30 percent said they came across new brands through ads on websites.
Advertising formats driving Gen Z brand discovery in Italy as of March 2021
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Statistics on Digital advertising in Italy
Overview
4
Italian market overview
7
- Premium Statistic Internet ad spend in Italy 2015-2024
- Premium Statistic Advertising spending share in Italy 2021, by medium
- Premium Statistic Internet ad spending in Italy 2016-2025, by device
- Premium Statistic Digital advertising spending share Italy 2021, by industry
- Premium Statistic Digital ad spending per internet user in Italy 2017-2025
- Premium Statistic Programmatic ad spending in Italy 2014-2021
- Premium Statistic Programmatic ad spend growth in Italy 2015-2021
Formats
6
- Premium Statistic Digital ad spend growth in Italy 2021, by format
- Premium Statistic Online video advertising spending in Italy 2017-2025
- Premium Statistic Display ad spending Italy 2019-2021
- Premium Statistic Online banner advertising spending in Italy 2017-2025
- Premium Statistic Social media advertising spending in Italy 2017-2025
- Premium Statistic Search ad spending Italy 2019-2021
Mobile
5
- Premium Statistic Mobile cellular subscriptions per 100 capita in Italy 2010-2025
- Premium Statistic Mobile ad spending in Italy 2016-2025
- Premium Statistic Mobile ad spending growth in Italy 2016-2025
- Premium Statistic Mobile ad spending in Italy 2016-2025, by format
- Premium Statistic Mobile share of internet ad spend in Italy 2016-2025
Consumer attitudes
5
- Premium Statistic Attitudes towards online advertising in Italy 2022
- Premium Statistic Sources first introducing web users to new brands in Italy 2021
- Premium Statistic Perceived reliability of information sources in Italy 2021
- Premium Statistic Sources driving purchase decisions of Gen Z in Italy 2021
- Premium Statistic Reasons why Italian consumers prefer video ads over other ad types 2021
Further related statistics
13
- Sources of brand discovery for Gen Z in the U.S. 2019
- Best advertising channels to reach individuals in Sweden 2018
- Positive attitude towards advertising channels in Sweden 2018
- Affluent Baby Boomers: most effective ad channels 2014, by reach
- Advertising channels considered credible in France 2015
- Media channels most commonly used with mobile in the United Kingdom (UK) 2017-2018
- Ad channels that most influence parents' in-store CPG decisions in the U.S. 2014
- Advertising channels considered modern in France 2015
- Influential categories of traditional advertising in Russia 2018
- Bulgaria: ad recall 2015, by channel
- Ireland: ad recall 2015, by channel
- Sales value of sculptures and statues exported from the United Kingdom (UK) 2011-2017
- Online social scores of sex toys retailers in the UK 2020
Further Content: You might find this interesting as well
Statistics
- Sources of brand discovery for Gen Z in the U.S. 2019
- Best advertising channels to reach individuals in Sweden 2018
- Positive attitude towards advertising channels in Sweden 2018
- Affluent Baby Boomers: most effective ad channels 2014, by reach
- Advertising channels considered credible in France 2015
- Media channels most commonly used with mobile in the United Kingdom (UK) 2017-2018
- Ad channels that most influence parents' in-store CPG decisions in the U.S. 2014
- Advertising channels considered modern in France 2015
- Influential categories of traditional advertising in Russia 2018
- Bulgaria: ad recall 2015, by channel
- Ireland: ad recall 2015, by channel
- Sales value of sculptures and statues exported from the United Kingdom (UK) 2011-2017
- Online social scores of sex toys retailers in the UK 2020
ONIM. (June 18, 2021). Advertising formats driving Gen Z brand discovery in Italy as of March 2021 [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/1260040/ad-formats-gen-z-brands-italy/
ONIM. "Advertising formats driving Gen Z brand discovery in Italy as of March 2021." Chart. June 18, 2021. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/1260040/ad-formats-gen-z-brands-italy/
ONIM. (2021). Advertising formats driving Gen Z brand discovery in Italy as of March 2021. Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/1260040/ad-formats-gen-z-brands-italy/
ONIM. "Advertising Formats Driving Gen Z Brand Discovery in Italy as of March 2021." Statista, Statista Inc., 18 Jun 2021, https://www.statista.com/statistics/1260040/ad-formats-gen-z-brands-italy/
ONIM, Advertising formats driving Gen Z brand discovery in Italy as of March 2021 Statista, https://www.statista.com/statistics/1260040/ad-formats-gen-z-brands-italy/ (last visited February 05, 2023)
Advertising formats driving Gen Z brand discovery in Italy as of March 2021 [Graph], ONIM, June 18, 2021. [Online]. Available: https://www.statista.com/statistics/1260040/ad-formats-gen-z-brands-italy/