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Ad formats driving brand discovery of Gen Z in Italy 2021

Published by Statista Research Department, Sep 6, 2021
During a survey carried out among Gen Z consumers in Italy between April 2020 and March 2021, 37 percent of respondents said they discovered new brands through television ads. Ads on social media were cited by 37 percent of respondents, while 30 percent said they came across new brands through ads on websites.

Advertising formats driving Gen Z brand discovery in Italy as of March 2021

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Sources

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Release date

June 2021

Region

Italy

Survey time period

April 2020 to March 2021

Number of respondents

3,000 respondents

Age group

16 years and older

Supplementary notes

Survey carried out on 20,000 Italian consumers aged between 16 and 64, with 3,000 Gen Z consumers.

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