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B2B marketing efforts expected to drive demand instead of in-person events U.S. 2021

Published by
J. G. Navarro,
Jan 6, 2023
In a March 2021 survey of B2B marketers in the United States, 38 percent of respondents said that making customer's experience improvements would drive more demand in times when in-person events were being cancelled. Website improvements and data investments were also expected to drive demand under such circumstances.

Leading efforts expected to drive demand in exchange for in-person events according to B2B marketers in the United States as of March 2021

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In cooperation with
Ironpaper
Release date

July 2021

Region

United States

Survey time period

March 2021

Number of respondents

152 respondents

Special properties

business and/or marketing decision makers in B2B companies

Supplementary notes

The original question asked was "With the cancellation of in-person events, where does your company expect to drive demand for your products or services?"

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Statistics on " B2B advertising and marketing in the U.S. "

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