Products consumers plan to buy in-person on Black Friday in the U.S. 2022, by gender

Published by
D. Tighe,
Nov 22, 2022
According to a survey carried out in the United States in October 2022, over 70 percent of shoppers across both genders that planned to visit physical stores on Black Friday specifically intended to buy electronics. For U.S. women, clothing and accessories were the most popular product category, with 85 percent of respondents sayinh they planned to purchase such items in-store during Black Friday.

What type of purchases do you plan to make in-person on Black Friday?

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Release date

October 2022

Region

United States

Survey time period

October 7 to 14, 2022

Number of respondents

302 respondents

Age group

18 years and older

Special properties

consumers planning to shop in-person on Black Friday

Supplementary notes

Multiple answers were possible.

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