Products consumers plan to buy in-person on Black Friday in the U.S. 2023, by gender

Published by
D. Tighe,
Nov 9, 2023
According to a survey carried out in the United States in October 2023, electronics was the most popular product category for men, with 83.7 percent of male shoppers intending to purchase electronics in-person at physical stores on Black Friday. For women, clothing and accessories were the most popular product category, with almost 87 percent of respondents saying they planned to purchase such items in-store on the occasion.

What type of purchases do you plan to make in-person on Black Friday?

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Release date

October 2023

Region

United States

Survey time period

October 2023

Number of respondents

1,000+*

Age group

18 years and older

Supplementary notes

Original survey question: "What type of purchases do you plan to make in-person on Black Friday? Select all that apply."

*Response counts: male shoppers = 278, female shoppers = 753, other shoppers = 13.

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