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Leading uses of content-led advertising worldwide 2022

Published by Statista Research Department, Jan 10, 2023
During a 2022 survey carried out among marketing decision-makers worldwide, responding advertisers named brand engagement the most effective use of content-led advertising. According to media owners, the most effective use of this type of ad activity was thought leadership, whereas agency respondents thought it was changing perception.

Most effective uses of content-led advertising according to marketing decision makers worldwide as of February 2022, by stakeholder type

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Release date

April 2022

Region

Worldwide

Survey time period

January 5 to February 9, 2022

Number of respondents

262 respondents

Special properties

among marketing decision makers

Supplementary notes

Original question: "What is a content-led approach best for?"

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Statistics on " Content marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
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The most important statistics

Statistics on Content marketing worldwide

Overview

6

Budgets

4

Goals

3

Tactics

7

Metrics

4

Effectiveness

6

Employment

3

Further related statistics

21

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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