The undesirability of digital banner advertising varies significantly depending on the world region. It is the highest in North America, where more than half of respondents aged 15 or older stated they took no action on banner ads. In Europe, the share amounted to 50 percent. In Latin America, a third of respondents said they ignored such ads.
Share of consumers who took no action on digital banner advertising worldwide as of September 2021, by region
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Nielsen. (November 29, 2021). Share of consumers who took no action on digital banner advertising worldwide as of September 2021, by region [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1306639/banner-advertising-response-worldwide/
Nielsen. "Share of consumers who took no action on digital banner advertising worldwide as of September 2021, by region." Chart. November 29, 2021. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1306639/banner-advertising-response-worldwide/
Nielsen. (2021). Share of consumers who took no action on digital banner advertising worldwide as of September 2021, by region. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1306639/banner-advertising-response-worldwide/
Nielsen. "Share of Consumers Who Took No Action on Digital Banner Advertising Worldwide as of September 2021, by Region." Statista, Statista Inc., 29 Nov 2021, https://www.statista.com/statistics/1306639/banner-advertising-response-worldwide/
Nielsen, Share of consumers who took no action on digital banner advertising worldwide as of September 2021, by region Statista, https://www.statista.com/statistics/1306639/banner-advertising-response-worldwide/ (last visited April 26, 2024)
Share of consumers who took no action on digital banner advertising worldwide as of September 2021, by region [Graph], Nielsen, November 29, 2021. [Online]. Available: https://www.statista.com/statistics/1306639/banner-advertising-response-worldwide/