Consumers who took no action on banner advertising worldwide 2021, by region

Published by Statista Research Department, Feb 15, 2023
The undesirability of digital banner advertising varies significantly depending on the world region. It is the highest in North America, where more than half of respondents aged 15 or older stated they took no action on banner ads. In Europe, the share amounted to 50 percent. In Latin America, a third of respondents said they ignored such ads.

Share of consumers who took no action on digital banner advertising worldwide as of September 2021, by region

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Source

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Release date

November 2021

Region

Worldwide

Survey time period

September 2021

Number of respondents

>40,000

Age group

15 years and older

Supplementary notes

The source does not provide information about the type of survey used.

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Regional data

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Channel spending

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Marketer perspective

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Consumer perspective

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Display advertising in the U.S.Digital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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