British trust in ads from selected industries 2021

According to the results of a consumer survey conducted in December 2021, 16 percent of British respondents said that they thought advertising from the food and beverage sector was honest and reliable. However, only two percent said the same about ads originating from the telecom industry.

Perception of trustworthiness of advertising from selected industries according to consumers in Great Britain as of December 2021

Characteristic	Share of respondents
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-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

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Release date

January 2022

More information

Region

United Kingdom (Great Britain)

Survey time period

December 2021

Number of respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Depending on the market the sample size varied between 513 and 2,172; the source did not provide the exact sample number for this country.
Question: Thinking specifically about the claims made for products and services in advertising, please select the three sectors which you think are the most honest/reliable in their advertising and marketing?

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