Engagement rate among U.S. influencers on TikTok 2020-2021, by profile size
During a study of engagement rates on TikTok influencer accounts from the United States, it was found that influencers with a profile size of over one million followers had the highest engagement rate throughout 2021, at 15.63 percent. Compared to a year earlier, these mega-influencers have decreased in engagement rate by almost three percentage points.