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Social network ad spending per user worldwide 2017-2025, by device

Social network advertising spending per user worldwide from 2017 to 2025, by device

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Release date

November 2021

Region

Worldwide

Special properties

Includes paid advertising appearing within social networks, social network games and social network applications; excludes spending by marketers that goes toward developing or maintaining a social network presence

Supplementary notes

Data provided by Statista Market Outlooks are estimates

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed.

Social Media Advertising does not include ads within online games nor revenues generated from membership subscriptions or premium fees.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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Statistics on " Social media advertising and marketing worldwide "

Statistics on Social media advertising and marketing worldwide

Overview

8

Usage

7

Metrics

6

Effectiveness & ROI

8

Market leaders

5

Consumers

8

Further related statistics

21
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