• Social media ad impressions worldwide 2021

Try our corporate solution for free!

(212) 419-8294

vianny.gutierrez-cruz@statista.com

In the first quarter of 2021, the volume of social media ad impressions was 11 percent higher than in the second quarter of 2020. In the last presented quarter, the volume went back to the same level as in the second quarter of 2020.

Volume of social media advertising impressions worldwide from 3rd quarter 2020 to 2nd quarter 2021 (indexed to 2nd quarter 2020)

Characteristic	Indexed volume
-	-
-	-
-	-
-	-
-	-

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

June 2021

More information

Region

Worldwide

Survey time period

Q2 2020 to Q2 2021

Supplementary notes

The source provides the following information on the methodology:
"Analysis is drawn from a population of approximately $7B in advertising spend, comprising over 3,000 advertiser and agency accounts across 40 vertical industries and over 150 countries running on the Skai™ platform on Google, Microsoft, Baidu, Yandex, Yahoo! Japan, Verizon Media, Amazon, Walmart, Instacart, Criteo, Apple Search Ads, Pinterest, Snapchat, Facebook, Instagram and the Facebook Audience Network. Except where noted, only advertisers with 15 consecutive months of performance data are included. Some additional outliers have been excluded. Ad spending and pricing have been translated to USD at the time the spending was incurred." For more information, see the source.