In the third quarter of 2022, the volume of social media ad impressions was 31 percent higher than in the third quarter of 2021. It was also the quarter with the highest difference compared to the third quarter of 2021 in the presented period.
Volume of social media advertising impressions worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Social media advertising and marketing worldwide
Overview
8
- Premium Statistic Social media ad spending worldwide 2017-2026, by device
- Premium Statistic Social media ad spend growth worldwide 2021-2022
- Premium Statistic Social network ad spending per user worldwide 2017-2025
- Premium Statistic Social network ad spending per user worldwide 2017-2025, by device
- Premium Statistic Digital Market Outlook: largest social media ad markets worldwide 2022
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Top areas of marketing expenses among B2B companies worldwide 2021
- Premium Statistic Social media analytics market value worldwide 2021-2028
Usage
7
- Premium Statistic Leading digital marketing channels worldwide 2022
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Most often automated marketing channels worldwide 2022
- Premium Statistic Leading digital consumer engagement tactics worldwide 2021
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
- Premium Statistic Future use of video among social media marketers worldwide 2022, by platform
- Basic Statistic Share of e-commerce companies planning to sell via social media 2021
Metrics
6
- Premium Statistic Volume of social media ad impressions worldwide 2021-2022
- Premium Statistic Volume of social media ad clicks worldwide 2021-2022
- Premium Statistic Social media ads CTR worldwide 2021-2022
- Premium Statistic Social media ads CPM worldwide 2021-2022
- Premium Statistic Social media ads CPM worldwide 2021, by platform
- Premium Statistic Social media ads CPC worldwide 2021, by platform
Effectiveness & ROI
8
- Premium Statistic Benefits of social media marketing worldwide 2022
- Premium Statistic Digital marketing channels effective in driving sales for SMBs worldwide 2021
- Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
- Premium Statistic Consumers who bought an item after seeing it on social media 2022, by country
- Premium Statistic Share of social commerce buyers worldwide 2022, by country
- Premium Statistic Leading social commerce platforms worldwide 2022, by country
- Basic Statistic Global online shopping order value 2020-2022, by traffic source
Market leaders
5
- Premium Statistic Social media revenue of selected companies 2021
- Premium Statistic Leading media owners worldwide 2021, by ad revenue
- Premium Statistic Growth of social media ad revenue worldwide 2022, by platform
- Premium Statistic Most valuable media & entertainment brands worldwide 2021
- Basic Statistic Fastest growing brands worldwide 2022
Consumers
8
- Premium Statistic Number of global social network users 2017-2027
- Basic Statistic Global social networks ranked by number of users 2022
- Premium Statistic Leading social media usage reasons worldwide 2021
- Premium Statistic Main sources for online shopping inspiration worldwide 2022
- Premium Statistic Leading online sources for product searches worldwide 2022
- Premium Statistic Social media as a fashion information source for luxury consumers worldwide 2022
- Premium Statistic Most trusted ad channels worldwide 2021
- Premium Statistic Trust in social media advertising worldwide 2021
Further related statistics
21
- Social media advertising market size in Japan 2020-2027
- Distribution of social media advertising audience in Hungary 2021, by age and gender
- Share of social media advertising audience in Finland 2022, by age and gender
- Features of social media advertising in the UK 2022
- Social media advertising investment distribution in France 2018-2020, by device
- Areas of social media advertising execution that need improvement worldwide 2022
- Social media ad spend worldwide 2021-2028
- Trust in social media advertising worldwide 2021
- Influence of social media advertising in Dutch-speaking part of Belgium 2019-2020
- Programmatic ad impressions growth in Germany 2021-2022
- Monthly programmatic ad impressions growth in the U.S. 2021-2022
- Programmatic ad impressions growth in the UK 2021-2022
- Social media ads CPM worldwide 2021-2022
- Social media ads CTR worldwide 2021-2022
- Social media ad spend growth worldwide 2021-2022
- Volume of social media ad clicks worldwide 2021-2022
- Social media ad spending worldwide 2017-2026, by device
- Social media ad spend in Europe 2016-2021
- Level of consumer trust in social media ads APAC 2021, by country
- Monthly programmatic ad impressions growth in Europe 2022, by country
- Monthly programmatic ad impressions growth in France 2021-2022
Further Content: You might find this interesting as well
Skai. (November 9, 2022). Volume of social media advertising impressions worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021) [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/1272409/social-media-ad-impressions/
Skai. "Volume of social media advertising impressions worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021)." Chart. November 9, 2022. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/1272409/social-media-ad-impressions/
Skai. (2022). Volume of social media advertising impressions worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021). Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/1272409/social-media-ad-impressions/
Skai. "Volume of Social Media Advertising Impressions Worldwide from 4th Quarter 2021 to 3rd Quarter 2022 (Indexed to 3rd Quarter 2021)." Statista, Statista Inc., 9 Nov 2022, https://www.statista.com/statistics/1272409/social-media-ad-impressions/
Skai, Volume of social media advertising impressions worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021) Statista, https://www.statista.com/statistics/1272409/social-media-ad-impressions/ (last visited February 01, 2023)
Volume of social media advertising impressions worldwide from 4th quarter 2021 to 3rd quarter 2022 (indexed to 3rd quarter 2021) [Graph], Skai, November 9, 2022. [Online]. Available: https://www.statista.com/statistics/1272409/social-media-ad-impressions/