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Consumer attitude to ads on streaming services in the U.S. 2022

Published by Statista Research Department, Jan 5, 2023
During a survey from March 2022 it was found that the majority of U.S. respondents felt neutral about advertising on video streaming services, while 24 percent said they somewhat disliked ads on these services. At the same time eight percent indicated liking ads on video streaming a lot.

Attitude towards advertising on streaming services in the United States as of March 2022

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Sources

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In cooperation with
DeepIntent
Release date

April 2022

Region

United States

Survey time period

March 25 to 31, 2022

Number of respondents

2,972 respondents

Age group

18 years and older

Special properties

linear TV and CTV users; owning LG smart televisions

Supplementary notes

Question: "Please indicate how you feel about each of the following types of advertising: Advertising you see on streaming services"

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Statistics on " Video advertising and marketing in the United States "

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Statistics on Video advertising and marketing in the United States

Overview

5

Usage & budgets

7

Market leaders

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Audience

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Consumer perspective

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Further related statistics

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Topics

Video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Video advertising and marketing worldwide
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