Influencer / content creators follower in Brazil in 2023

Published by
M. Prasdorf,
Jul 6, 2023
In Brazil, about 98 percent of the residential online population are following influencers or content creators online. This is according to the Statista Consumer Insights Global survey 2023.

Influencer / content creators follower in Brazil in 2023

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Number of respondents

509 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Recode based on Influencer / content creators followed by type Survey question: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

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Overview

8

Audiences

7

Usage

8

Facebook and Messenger

7

Instagram

5

TikTok

5

YouTube

6

Messaging apps

7

Marketing and influencers

8

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Topics

Social media usage in BrazilSocial media usage in Latin AmericaInternet usage in BrazilWhatsApp in BrazilInternet usage in Latin America
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