As of October 2022, TikTok was estimated to have 1.5 billion monthly active users (MAU) worldwide. The popular short-video social platform was projected to reach two billion MAU by the end of 2026. In comparison, social and photo platform Instagram was projected to reach 1.5 billion MAU by the end of 2026.
Monthly active users (MAU) on selected social media platforms worldwide in 2022 and 2026 (in billions)
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Statistics on YouTube
Overview
5
- Basic Statistic Media usage in an online minute 2022
- Premium Statistic U.S. download share of entertainment apps 2022, by subcategory
- Basic Statistic Global social networks ranked by number of users 2023
- Basic Statistic Leading websites worldwide 2022, by monthly visits
- Premium Statistic Selected social media platforms global MAU 2026
Usage and demographics
6
- Basic Statistic Countries with the most YouTube users 2023
- Basic Statistic YouTube paying subscribers 2020-2022
- Basic Statistic U.S. YouTube Premium subscribers 2020-2024
- Basic Statistic YouTube penetration in selected countries and territories 2023
- Premium Statistic YouTube: distribution of global audiences 2023, by gender
- Premium Statistic YouTube: distribution of global audiences 2023, by age and gender
Traffic
4
- Premium Statistic Countries with the highest monthly traffic volume to YouTube.com 2022
- Premium Statistic Monthly global visitor traffic to YouTube.com 2022, by device
- Premium Statistic Share of total global visitor traffic to YouTube 2022, by device
- Premium Statistic Leading global YouTube search queries 2022
YouTube on mobile
6
- Basic Statistic Most downloaded entertainment and streaming apps worldwide 2022
- Basic Statistic YouTube Shorts: global user engagement 2022
- Premium Statistic YouTube app user engagement in selected markets 2022
- Premium Statistic YouTube IAP revenues 2022, by country
- Premium Statistic Share of time spent on YouTube app by children worldwide 2021, by country
- Premium Statistic Downloads of YouTube Kids mobile app worldwide 2016-2022
Competitors
6
- Premium Statistic U.S. adults time spent per day on Netflix, TikTok, and YouTube 2020-2024
- Premium Statistic Concurrent viewers on Twitch Q3 2022
- Premium Statistic Downloads of Vimeo mobile app worldwide and in the U.S. 2015-2022
- Premium Statistic Quarterly Netflix subscribers count worldwide 2013-2022
- Basic Statistic Number of Hulu's paying subscribers in the U.S. 2019-2023, by quarter
- Basic Statistic TikTok: number of global users 2020-2025
Channels and content
8
- Basic Statistic YouTube: most viewed channels 2023
- Basic Statistic All-time most viewed YouTube channel owners 2023
- Basic Statistic YouTube: most subscribed channels 2023
- Premium Statistic YouTube: most subscribed gaming channels 2022
- Basic Statistic YouTube: most subscribed beauty content creators 2023
- Premium Statistic Highest-earning YouTube stars 2021
- Basic Statistic Most viewed YouTube videos of all time 2023
- Basic Statistic Fastest viral videos based on number of views in 24 hours as of 2022
Community guidelines enforcement
8
- Basic Statistic Number of channels removed from YouTube worldwide Q3 2022
- Basic Statistic Number of videos removed from YouTube worldwide as of Q3 2022
- Basic Statistic Number of videos removed from YouTube worldwide Q3 2022, by source of first detection
- Basic Statistic Share of videos removed from YouTube worldwide Q3 2022, by views
- Basic Statistic Share of videos removed from YouTube worldwide Q3 2022, by reason
- Basic Statistic Number of videos removed from YouTube worldwide Q3 2022, by country
- Basic Statistic Number of video comments removed from YouTube worldwide as of Q3 2022
- Basic Statistic Distribution of video comments removed from YouTube worldwide Q3 2022, by reason
Marketing & advertising
5
- Premium Statistic Global YouTube advertising revenues 2017-2022
- Basic Statistic YouTube: global advertising revenues as of Q4 2022
- Basic Statistic YouTube: share of Google revenues 2017-2022
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
Further related statistics
21
- Share of daily social media usage in Finland 2022, by gender
- Share of daily social media usage Finland 2022, by platform
- Reasons for social media usage UAE 2022
- Reasons for social media usage Saudi Arabia 2022
- Leading social media usage reasons worldwide 2022
- Canada: leading social media usage reasons 2022
- Leading social media usage reasons in Italy 2022
- Frequency of social media usage in Czechia 2022
- Social media usage among SEC investment advisors 2017-2021, by social media
- Social media usage in enterprises in Finland 2013-2022, by activity
- Average social media usage time per weekday Japan FY 2012-2021
- Daily social media usage in South Africa Q1 2017- Q3 2021
- Daily social media usage in Egypt Q1 2017- Q3 2021
- Daily social media usage in Africa 2021, by country
- Average social media usage time per weekday Japan FY 2021, by age
- Social media usage time Australia 2021 by age
- Social media usage among children in the United Kingdom (UK) 2021
- Brazil: social media usage rate 2017-2022
- Social media usage in Russia 2022, by platform
- Social media usage among Gen Z users in the UK 2022, by time spent
- Social media usage among Gen Z users in the UK 2022, by frequency
Further Content: You might find this interesting as well
Activate. (October 26, 2022). Monthly active users (MAU) on selected social media platforms worldwide in 2022 and 2026 (in billions) [Graph]. In Statista. Retrieved March 24, 2023, from https://www.statista.com/statistics/1350018/social-media-mau-global/
Activate. "Monthly active users (MAU) on selected social media platforms worldwide in 2022 and 2026 (in billions)." Chart. October 26, 2022. Statista. Accessed March 24, 2023. https://www.statista.com/statistics/1350018/social-media-mau-global/
Activate. (2022). Monthly active users (MAU) on selected social media platforms worldwide in 2022 and 2026 (in billions). Statista. Statista Inc.. Accessed: March 24, 2023. https://www.statista.com/statistics/1350018/social-media-mau-global/
Activate. "Monthly Active Users (Mau) on Selected Social Media Platforms Worldwide in 2022 and 2026 (in Billions)." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1350018/social-media-mau-global/
Activate, Monthly active users (MAU) on selected social media platforms worldwide in 2022 and 2026 (in billions) Statista, https://www.statista.com/statistics/1350018/social-media-mau-global/ (last visited March 24, 2023)
Monthly active users (MAU) on selected social media platforms worldwide in 2022 and 2026 (in billions) [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1350018/social-media-mau-global/