A survey conducted in July 2022 revealed that 63 percent of social media users in the United States have made a purchase online after seeing an influencer post about the product or service on social media. In comparison, some 30 percent of respondents report not having done this.
Share of shoppers who made a purchase after seeing an influencer post about it on social media in the United States in 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
9
- Premium Statistic U.S. online shopper conversion rate 2021-2022, by device
- Premium Statistic Global online shopper conversion rate 2022, by region and device
- Premium Statistic Consumers who bought an item on social media in the UK 2022, by generation
- Premium Statistic Online shopping frequency in Belgium 2011-2020
- Premium Statistic Average online shopping order value 2022, by region and device
- Premium Statistic Devices used for online shopping in Spain 2023
- Premium Statistic Leading online shopping channels in Peru 2022
- Premium Statistic Share of mobile commerce buyers in Spain 2014-2022
- Premium Statistic Share of individuals who had shopped via mobile device in Belgium 2020, by age group
About the region
10
- Premium Statistic Share of frequent online shoppers in the U.S. 2021, by channel
- Premium Statistic Retail m-commerce growth in the U.S. 2019-2027
- Premium Statistic M-commerce retail sales in the U.S. 2019-2027
- Premium Statistic Social referrals to e-commerce sites in the U.S. 2021-2023, by device
- Premium Statistic Forecast Cyber Five online retail sales in the U.S.2023
- Basic Statistic U.S. average online shopping order value 2020-2022, by device
- Premium Statistic Value of online shopping orders through mobile phones in the U.S. 2021-2022
- Basic Statistic U.S. online shopper conversion rate 2021-2022
- Premium Statistic Projected usage of selected retailers' apps for holiday shopping in the U.S. 2021
- Premium Statistic Main reasons why U.S. consumers chose to shop online 2021
Selected statistics
2
Other regions
9
- Premium Statistic Devices used by digital buyers to purchase goods online Australia 2022
- Premium Statistic Penetration rate of e-commerce in Colombia 2020-2029
- Premium Statistic Penetration rate of e-commerce in the UK 2020-2029
- Premium Statistic Projected digital buyer penetration in Russia 2014-2017
- Premium Statistic Share of individuals who had shopped via mobile device in Belgium 2020, by gender
- Premium Statistic Penetration rate of e-commerce in Spain 2020-2029
- Premium Statistic Penetration rate of e-commerce in Indonesia 2019-2029
- Premium Statistic Penetration rate of e-commerce in Germany 2020-2029
- Premium Statistic E-commerce penetration rate in Brazil 2020-2029
Related statistics
10
- Premium Statistic Reasons to shop online in the UK 2022, by level of importance
- Premium Statistic Number of users of e-commerce in the U.S. 2020-2029
- Premium Statistic M-commerce share of total digital commerce spending in the U.S. 2017-2022
- Premium Statistic Mobile commerce weekly usage in selected countries 2023
- Premium Statistic Online retail website visits and orders in the U.S. 2024, by device
- Premium Statistic Leading online shopping categories in Canada 2021
- Premium Statistic Penetration rate of e-commerce in the U.S. 2020-2029
- Premium Statistic Number of users of e-commerce in Canada 2020-2029
- Premium Statistic E-commerce penetration rate in Canada 2020-2029
- Premium Statistic Revenue growth of the fashion e-commerce industry in the U.S. 2020-2029
Further related statistics
10
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Computer software: Online purchasing in Great Britain 2020, by age group
- Device usage among children to consume media in the United Kingdom (UK) 2013-2019
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Unique visitors to most popular online retailers in India 2014
- Leading trends in technology in restaurants in the U.S. 2015*
- Survey: ownership of mobile devices by U.S. American adults 2011-2012
- Social network usage for news access worldwide 2019-2023
- Social network profile creation in the UK 2010-2020, by socio-economic group
Further Content: You might find this interesting as well
Statistics
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Computer software: Online purchasing in Great Britain 2020, by age group
- Device usage among children to consume media in the United Kingdom (UK) 2013-2019
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Unique visitors to most popular online retailers in India 2014
- Leading trends in technology in restaurants in the U.S. 2015*
- Survey: ownership of mobile devices by U.S. American adults 2011-2012
- Social network usage for news access worldwide 2019-2023
- Social network profile creation in the UK 2010-2020, by socio-economic group
Pew Research Center. (November 21, 2022). Share of shoppers who made a purchase after seeing an influencer post about it on social media in the United States in 2022 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1369762/us-social-commerce-influencer-purchase/
Pew Research Center. "Share of shoppers who made a purchase after seeing an influencer post about it on social media in the United States in 2022." Chart. November 21, 2022. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1369762/us-social-commerce-influencer-purchase/
Pew Research Center. (2022). Share of shoppers who made a purchase after seeing an influencer post about it on social media in the United States in 2022. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1369762/us-social-commerce-influencer-purchase/
Pew Research Center. "Share of Shoppers Who Made a Purchase after Seeing An Influencer Post about It on Social Media in The United States in 2022." Statista, Statista Inc., 21 Nov 2022, https://www.statista.com/statistics/1369762/us-social-commerce-influencer-purchase/
Pew Research Center, Share of shoppers who made a purchase after seeing an influencer post about it on social media in the United States in 2022 Statista, https://www.statista.com/statistics/1369762/us-social-commerce-influencer-purchase/ (last visited June 01, 2024)
Share of shoppers who made a purchase after seeing an influencer post about it on social media in the United States in 2022 [Graph], Pew Research Center, November 21, 2022. [Online]. Available: https://www.statista.com/statistics/1369762/us-social-commerce-influencer-purchase/