Reasons to re-subscribe to pay TV after cutting the cord in the U.S. and Canada 2022

Published by
Julia Stoll,
Apr 25, 2023
The most common reason for U.S. and Canadian cord cutters to resubscribe to pay TV services was that they could not get all the entertainment content they wanted, with about one in three respondents stating this in a late-2022 survey. A further 32 percent said that pay TV is the best way to watch live events.

Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2022

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Source

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Release date

February 2023

Region

Canada, United States

Survey time period

Q4 2022

Number of respondents

4,493 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on " Cord-cutting in the United States "

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Overview

7

Selected pay TV providers

6

Consumer behavior

7

Streaming and vMVPDs vs. pay TV

7

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Topics

Cord-cutting in the United StatesPay TV in the United StatesCable TV in the United StatesOnline video usage in the United StatesOnline TV in the United States
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