Video-based digital engagement India 2022, by content

Published by
Tanushree Basuroy,
May 3, 2023
A survey conducted in October 2022 in India, revealed that industry-generated content within the entertainment genre of the OTT vertical engaged 73 percent of the respondents digitally. Industry-generated content digitally engaged higher shares of respondents across verticals. Digital engagement activities further increased the scope of video content to be monetized in India.

Digital engagement activities across video verticals in India as of October 2022, by content

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Release date

March 2023

Region

India

Survey time period

October 2022

Number of respondents

2,615 respondents

Supplementary notes

Note: Industry-generated content includes celebrity interviews, behind-the-scenes, memes, updates, contents, etc. User-generated content includes reels, stories, online discussions, recommendations, etc.

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