Number of mass consumers India 2017-2023

Published by
Tanushree Basuroy,
Dec 19, 2022
There were around 270 million mass consumers in India's media and entertainment sector in 2020, indicating a steady drop in the previous two years. Indian media consumers were increasingly seen to be moving towards tactical digital and bundled digital media consumption rather than mass consumption.

Number of mass consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions)

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Release date

March 2021

Region

India

Survey time period

2017 to 2020

Supplementary notes

Mass consumers are those who consume Pay TV and may occasionally also consume some over the top (OTT) content.

Previous reports have been accessed.

Figures based on EY estimates.

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Overview

7

Television

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Internet

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Radio and podcasts

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Print

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Books

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Video consumption and streaming

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Games and parallel media usage

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