EMEA: marketers making strategic decisions on their own 2023

During a March 2023 survey carried out among marketers from Europe, the Middle East, and Africa (EMEA), seven out of 10 respondents said that they make strategic decisions on their own. Among the presentede countries, the share was lowest in France, with 59 percent.

Share of marketers making strategic decisions on their own in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023

Characteristic	Share of respondents
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Release date

August 2023

More information

Region

Africa, Europe, MENA

Survey time period

March 2023

Number of respondents

2,016 respondents

Special properties

among marketing decision-makers

Supplementary notes

The sample consisted of marketing decision-makers such as chief marketing officers, marketing vice presidents, marketing directors, marketing executives, CEOs and other decision makers from B2C (44 percent), B2B (27 percent) and B2B2C companies (30 percent), of which n=675 in the UK, n=100 in the Republic of Ireland, n=601 in France, n=500 in Germany, n=80 in Austria, n=60 in Switzerland.

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