expenditure amounted to 418 billion.
In 2021, programmatic advertising spending in the United States stood at 167 billion U.S. dollars. On the global level, the Programmatic advertising spending in the United States from 2017 to 2026 (in billion U.S. dollars)
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Other statistics that may interest you Programmatic advertising in the United States
Overview
8
- Premium Statistic Largest programmatic markets worldwide 2021
- Premium Statistic Programmatic ad spending in the U.S. 2017-2026
- Premium Statistic Programmatic ad spend growth in the U.S. 2018-2026
- Premium Statistic Media budgets in the U.S. 2021, by purchase model
- Premium Statistic Number of programmatic native advertisers in the U.S. 2020-2021
- Premium Statistic Digital ad impressions in the U.S. 2018.2021, by site type
- Premium Statistic B2B programmatic ad spend in the U.S. 2020-2021
- Premium Statistic Number of B2B programmatic advertisers in the U.S. 2020-2021
Formats
8
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
- Premium Statistic Programmatic display ad spending in the U.S. 2018-2024
- Premium Statistic Programmatic digital video ad spend in the U.S. 2019-2023
- Premium Statistic Premium digital video ad views in the U.S. 2021-2022, by transaction type
- Premium Statistic Platforms with programmatically purchased video ads in the U.S. 2021
- Premium Statistic Linear addressable TV ad spend in the U.S. 2015-2023
- Premium Statistic Connected TV programmatic ad spend in the U.S. 2019-2022
- Premium Statistic Programmatic radio ad spend in the U.S. 2019-2022
Marketer insights
8
- Premium Statistic Challenges of digital advertising in the U.S. 2021
- Premium Statistic Top programmatic targeting approaches in the U.S. 2021
- Premium Statistic Most popular B2C marketing direct response channels in the U.S. 2021
- Premium Statistic Top programmatic success metrics in the U.S. 2021
- Premium Statistic Top factors for choosing a programmatic vendor in the U.S. 2021
- Premium Statistic Ways of improving brand suitability in video advertising in the UK & the U.S. 2021
- Premium Statistic Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
- Premium Statistic Weaknesses of brand suitability strategies in video advertising U.S. & UK 2021
Consumer insights
8
- Premium Statistic Impact of ad adjacency on purchase decision in the U.S. 2021
- Premium Statistic Top issues reported by consumers vis-à-vis online product recommendations U.S. 2022
- Premium Statistic Consumer perception of brand safety in the U.S. 2021
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic Necessity to vet digital news properties before advertising in the U.S. 2021
- Premium Statistic Impact of adjacency to news content on ad perception in the U.S. 2021
- Premium Statistic Impact of adjacency to news on ad perception in the U.S. 2021, by news genre
- Premium Statistic Ways to make targeted advertising more acceptable for consumers in the U.S. 2021
Further related statistics
16
- Programmatic advertising spending in the Netherlands 2016-2020
- Programmatic display ad spend growth in the U.S. 2018-2024
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Programmatic display ad spending in the U.S. 2016-2020, by channel
- Programmatic digital video ad spend growth in the U.S. 2019-2023
- Programmatic mobile video ad spend in the U.S. 2019-2022
- Programmatic digital display ad spend in China 2014-2021
- Programmatic digital display ad spend growth in China 2014-2021
- Programmatic share of digital radio ad spend in the U.S. 2019-2022
- Programmatic ad spend in Canada 2017-2026
- Programmatic radio ad spend in the U.S. 2019-2022
- Ecuador: display ad spend 2012-2021
- Ecuador: display ad spend 2012-2021, by format
- Newspaper advertising spending share in Canada 2008-2015
- U.S. computer and data processing and preparation services ad spend 2010-2016
Further Content: You might find this interesting as well
Statistics
- Programmatic advertising spending in the Netherlands 2016-2020
- Programmatic display ad spend growth in the U.S. 2018-2024
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Programmatic display ad spending in the U.S. 2016-2020, by channel
- Programmatic digital video ad spend growth in the U.S. 2019-2023
- Programmatic mobile video ad spend in the U.S. 2019-2022
- Programmatic digital display ad spend in China 2014-2021
- Programmatic digital display ad spend growth in China 2014-2021
- Programmatic share of digital radio ad spend in the U.S. 2019-2022
- Programmatic ad spend in Canada 2017-2026
- Programmatic radio ad spend in the U.S. 2019-2022
- Ecuador: display ad spend 2012-2021
- Ecuador: display ad spend 2012-2021, by format
- Newspaper advertising spending share in Canada 2008-2015
- U.S. computer and data processing and preparation services ad spend 2010-2016
Statista. (June 30, 2022). Programmatic advertising spending in the United States from 2017 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 01, 2023, from https://www.statista.com/statistics/411983/programmatic-spending-usa/
Statista. "Programmatic advertising spending in the United States from 2017 to 2026 (in billion U.S. dollars)." Chart. June 30, 2022. Statista. Accessed October 01, 2023. https://www.statista.com/statistics/411983/programmatic-spending-usa/
Statista. (2022). Programmatic advertising spending in the United States from 2017 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 01, 2023. https://www.statista.com/statistics/411983/programmatic-spending-usa/
Statista. "Programmatic Advertising Spending in The United States from 2017 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/411983/programmatic-spending-usa/
Statista, Programmatic advertising spending in the United States from 2017 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/411983/programmatic-spending-usa/ (last visited October 01, 2023)
Programmatic advertising spending in the United States from 2017 to 2026 (in billion U.S. dollars) [Graph], Statista, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/411983/programmatic-spending-usa/