Challenges advertisers faced when reaching target audiences in the U.S. 2022
During a 2022 survey carried out among marketing decision-makers responsible for advertising strategy at U.S. companies, it was found that the leading challenges advertisers faced when reaching target audiences was making sense of customer data to understand the needs of the moment, named by 54 percent of respondents. Changes in privacy laws, such as the elimination of third-party cookies, were mentioned by 35 percent of responding marketers.
