U.S. programmatic digital display ad spend 2015, by industry

The statistic shows the projection of the programmatic digital display advertising expenditure in the United States in 2015, broken down by industry. According to the source, U.S. retailers will have devoted 3.71 billion U.S. dollars to programmatic digital display advertising by the end of 2015.

Programmatic digital display advertising spending in the United States in 2015, by industry

Spending in billion U.S. dollars
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Release date

May 2015


United States

Survey time period

May 2015

Special properties

digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers as well as mobile phones and tablets: inlcudes banners, rich media, sponsorships,video and other

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Statistics on "Programmatic advertising"

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