During a 2023 survey carried out among media strategists, planners and buyers from North America who worked on programmatic campaigns, respondents were asked to rank the importance of a range of factors influencing the choice of a third-party data provider. Audience size ranked first, having received 4.45 point on a scale from 1 to 5.
Factors influencing the choice of a third-party data provider in digital advertising in North America as of December 2022
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Datonics. (December 31, 2022). Factors influencing the choice of a third-party data provider in digital advertising in North America as of December 2022 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1422237/factors-influencer-choice-third-party-data-provider/
Datonics. "Factors influencing the choice of a third-party data provider in digital advertising in North America as of December 2022." Chart. December 31, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1422237/factors-influencer-choice-third-party-data-provider/
Datonics. (2022). Factors influencing the choice of a third-party data provider in digital advertising in North America as of December 2022. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1422237/factors-influencer-choice-third-party-data-provider/
Datonics. "Factors Influencing The Choice of a Third-party Data Provider in Digital Advertising in North America as of December 2022." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1422237/factors-influencer-choice-third-party-data-provider/
Datonics, Factors influencing the choice of a third-party data provider in digital advertising in North America as of December 2022 Statista, https://www.statista.com/statistics/1422237/factors-influencer-choice-third-party-data-provider/ (last visited December 04, 2024)
Factors influencing the choice of a third-party data provider in digital advertising in North America as of December 2022 [Graph], Datonics, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1422237/factors-influencer-choice-third-party-data-provider/