programmatic digital display ad market in the U.S. was estimated at 127.3 billion U.S. dollars that year.
In 2022, the share of programmatic in digital display advertising spending in the United States was projected to stand at 90.2 percent. The Share of programmatic in digital display advertising spending in the United States from 2018 to 2024
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Further Content: You might find this interesting as well
eMarketer. (February 28, 2023). Share of programmatic in digital display advertising spending in the United States from 2018 to 2024 [Graph]. In Statista. Retrieved October 02, 2023, from https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. "Share of programmatic in digital display advertising spending in the United States from 2018 to 2024." Chart. February 28, 2023. Statista. Accessed October 02, 2023. https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. (2023). Share of programmatic in digital display advertising spending in the United States from 2018 to 2024. Statista. Statista Inc.. Accessed: October 02, 2023. https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. "Share of Programmatic in Digital Display Advertising Spending in The United States from 2018 to 2024." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer, Share of programmatic in digital display advertising spending in the United States from 2018 to 2024 Statista, https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/ (last visited October 02, 2023)
Share of programmatic in digital display advertising spending in the United States from 2018 to 2024 [Graph], eMarketer, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/