In 2021, the share of programmatic in digital display advertising spending in the United States was projected to stand at 89.3 percent. The programmatic digital display ad market in the U.S. was estimated at 105.99 billion U.S. dollars that year.
Share of programmatic in digital display advertising spending in the United States from 2019 to 2023
transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook and Twitter; includes advertising that appears on desktop/laptop computers as well as mobile phones, tablets, and other internet-connected devices
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eMarketer. (June 30, 2021). Share of programmatic in digital display advertising spending in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved July 06, 2022, from https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. "Share of programmatic in digital display advertising spending in the United States from 2019 to 2023." Chart. June 30, 2021. Statista. Accessed July 06, 2022. https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. (2021). Share of programmatic in digital display advertising spending in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: July 06, 2022. https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. "Share of Programmatic in Digital Display Advertising Spending in The United States from 2019 to 2023." Statista, Statista Inc., 30 Jun 2021, https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer, Share of programmatic in digital display advertising spending in the United States from 2019 to 2023 Statista, https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/ (last visited July 06, 2022)
