Share of programmatic in display ad spend in the U.S. 2013-2019

The timeline shows the share of programmatic in digital display advertising spending in the United States in 2013 to 2019. The source projected that the share would amount to 78 percent in 2017.

Share of programmatic in digital display advertising spending in the United States from 2013 to 2019

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Sources

Release date

November 2017

Region

United States

Survey time period

2013 to 2016

Special properties

transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers as well as mobile phones and tablets; includes banners, rich media, sponsorship, video and other

Supplementary notes

* Forecast.
Figures prior to 2015 come from previous reporting.

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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