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Share of programmatic in display ad spend in the U.S. 2013-2019
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Share of programmatic in display ad spend in the U.S. 2013-2019
Share of programmatic in digital display advertising spending in the United States from 2013 to 2019
by A. Guttmann,
last edited
Feb 11, 2019
The timeline shows the share of programmatic in digital display advertising spending in the United States in 2013 to 2019. The source projected that the share would amount to 78 percent in 2017.
Share of programmatic in digital display advertising spending in the United States from 2013 to 2019
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by A. Guttmann,
last edited
Feb 11, 2019
The timeline shows the share of programmatic in digital display advertising spending in the United States in 2013 to 2019. The source projected that the share would amount to 78 percent in 2017.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2017
- Region
- United States
- Survey time period
- 2013 to 2016
- Special properties
- transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers as well as mobile phones and tablets; includes banners, rich media, sponsorship, video and other
- Supplementary notes
-
* Forecast.
Figures prior to 2015 come from previous reporting.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2017
More information
- Region
- United States
- Survey time period
- 2013 to 2016
- Special properties
- transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers as well as mobile phones and tablets; includes banners, rich media, sponsorship, video and other
- Supplementary notes
-
* Forecast.
Figures prior to 2015 come from previous reporting.
Other statistics on the topic
+Advertising & Marketing
Penetration of programmatic advertising in Europe 2017, by country
+Advertising & Marketing
Europe: programmatic display ad spend 2012-2017
+Advertising & Marketing
Share of digital advertising spending in the UK 2015 and 2019, by sales method
+Advertising & Marketing
Programmatic advertising buying in the United Kingdom (UK) 2017, by channel
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Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Overview
The most important statistics
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*Penetration of programmatic advertising in Europe 2017, by country
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*Programmatic digital display ad spending in the United Kingdom (UK) 2013-2016
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales methodShare of digital advertising spending in the UK 2015 and 2019, by sales method
- Automated trading by format
The most important statistics
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*Programmatic digital display ad spending in the UK 2013-2016, by device
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by formatShare of programmatic advertising spending in the UK 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Desktop: programmatic digital display ad spending in the UK 2013-2016
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*Programmatic desktop digital display ad spending growth in the UK 2013-2016
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Mobile programmatic digital display ad spending in the UK 2013-2016
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*Mobile programmatic digital display ad spending growth in the UK 2013-2016
- Marketer and publisher behavior
The most important statistics
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channelProgrammatic advertising buying in the United Kingdom (UK) 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016Programmatic advertising investment in the UK 2016, by share of budget
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016Planned distribution of ad impression sales by publishers in the UK 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016Publisher experience with header bidding in the United Kingdom (UK) 2016
- Do you work with a header bidding container? Header bidding container usage by publishers in the United Kingdom (UK) 2016
- How many header bidding partners are you expecting to work with over the next 12 months?Publishers plans for header bidding partners in the United Kingdom (UK) 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of programmatic spending worldwide 2014, by region
- Distribution of programmatic display ad spend in the U.S. 2014-2017, by device
- Distribution of programmatic spending in developing Asia 2014-2018, by country
- Share of programmatic in display ad spend 2017, by country
- Mobile programmatic display ad spend change in Canada 2014-2017
- Programmatic share in mobile display ad spend in Canada 2014-2017
- Italy: programmatic share of display advertising spending 2013-2019
- Programmatic digital display ad spend change in Canada 2014-2017
- Programmatic share in digital display ad spend in Canada 2014-2017
- Programmatic buying adoption in Asia-Pacific 2016, by country
- Programmatic spend growth in APAC 2014-2019, by country
- Programmatic market share in APAC 2015, by country
- Programmatic ad spend worldwide 2015, by country
- Programmatic ad spending in Southeast Asia 2015 and 2019, by country
- Distribution of RTB spending worldwide 2014, by region
- Desktop programmatic display ad spend growth in the U.S. 2014-2017
- Programmatic display ad spend growth in the U.S. 2013-2019
- Programmatic digital display ad spend in China 2014-2017
Studies
- Digital advertising in Europe
- Advertising market in the U.S.
- Advertising in Europe
- BRICS advertising
- Advertising in the Netherlands
- Political advertising in the U.S.
- TV advertising worldwide
- TV advertising in the U.S.
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- Advertising in Japan
- Advertising in Italy
- Advertising in North America
- Contar "Lo Bueno" Cuesta Mucho
- IAB and DDMA Report on Search Advertising
Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales method
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016
- Do you work with a header bidding container?
- How many header bidding partners are you expecting to work with over the next 12 months?
- Distribution of programmatic spending worldwide in 2014, by region
- Distribution of programmatic digital display advertising spending in the United States from 2014 to 2017, by device
- Distribution of programmatic spending in developing Asia in 2014 and 2018, by country
- Share of programmatic in display advertising spending in select countries worldwide in 2017
- Mobile programmatic display advertising spending growth in Canada from 2014 to 2017
- Share of programmatic in total mobile display advertising spending in Canada from 2014 to 2017
- Share of programmatic advertising out of display advertising spending in Italy from 2013 to 2019*
- Programmatic digital display advertising spending growth in Canada from 2014 to 2017
- Share of programmatic in total digital display advertising spending in Canada from 2014 to 2017
- Likelihood of marketing/media buying decision-makers adopting programmatic buying in the Asia Pacific region as of February 2016, by country
- Compound annual growth rate (CARG) of programmatic advertising spending in select countries in the Asia Pacific region between 2014 and 2019
- Share of programmatic in digital advertising spending in select countries in the Asia Pacific region in 2015
- Programmatic advertising spending in select countries worldwide in 2015 (in million U.S. dollars)
- Programmatic advertising spending in Southeast Asia in 2015 and 2019, by country (in million U.S. dollars)
- Distribution of real-time bidding spending worldwide in 2014, by region
- Change in desktop/laptop programmatic display advertising spending in the United States from 2014 to 2017
- Change in programmatic digital display advertising spending in the United States from 2013 to 2019
- Programmatic digital display advertising spending in China from 2014 to 2017 (in billion U.S. dollars)
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