The timeline shows the share of programmatic in digital display advertising spending in the United States in 2013 to 2019. The source projected that the share would amount to 78 percent in 2017.
Share of programmatic in digital display advertising spending in the United States from 2013 to 2019
transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers as well as mobile phones and tablets; includes banners, rich media, sponsorship, video and other
Supplementary notes
* Forecast. Figures prior to 2015 come from previous reporting.
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eMarketer, & Website (lovelymobile.news). (November 1, 2017). Share of programmatic in digital display advertising spending in the United States from 2013 to 2019 [Graph]. In Statista. Retrieved July 03, 2020, from https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer, und Website (lovelymobile.news). "Share of programmatic in digital display advertising spending in the United States from 2013 to 2019." Chart. November 1, 2017. Statista. Accessed July 03, 2020. https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer, Website (lovelymobile.news). (2017). Share of programmatic in digital display advertising spending in the United States from 2013 to 2019. Statista. Statista Inc.. Accessed: July 03, 2020. https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer, and Website (lovelymobile.news). "Share of Programmatic in Digital Display Advertising Spending in The United States from 2013 to 2019." Statista, Statista Inc., 1 Nov 2017, https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer & Website (lovelymobile.news), Share of programmatic in digital display advertising spending in the United States from 2013 to 2019 Statista, https://www.statista.com/statistics/311403/share-programmatic-display-ad-spend-usa/ (last visited July 03, 2020)
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