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Share of programmatic in digital display advertising spending in the United States from 2019 to 2022

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Sources

Release date

January 2021

Region

United States

Survey time period

2019

Special properties

transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook and Twitter; includes advertising that appears on desktop/laptop computers as well as mobile phones, tablets, and other internet-connected devices

Supplementary notes

* Forecast.

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Topics

Programmatic advertising in the U.S.Advertising industry in the U.S.Digital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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