Mobile ad spend in Latin America 2020, by industry

Published by
J. G. Navarro,
Nov 3, 2023
In 2021, consumer packaged goods (CPG) accounted for nearly 23 percent of mobile advertising spending in Latin America (Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guatemala, Mexico, and Peru only). This made CPG the sector with the highest mobile ad investments in that region. Retail and telecommunications followed, with roughly 16 percent and 13 percent, respectively.

Distribution of mobile advertising spending in Latin America in 2021, by industry

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Release date

June 2022

Region

LAC

Survey time period

2021

Special properties

represents activity tracked by Logan, broader industry metrics may vary / only in Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guatemala, Mexico, and Peru

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