Try our corporate solution for free!

Consumer trust in different types of advertising in North America 2011-2015

Consumer trust in various types of advertising in North America from 2011 to 2015

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

October 2015


North America

Survey time period

2011: August 30 to September 16, 2011; 2013: Q1 2013; 2015: February 23 to March 13, 2015

Number of respondents

2011: n = 28,000 in 55 countries worldwide; 2013: n = 29,000 in 58 countries; 2015: n > 30,000 in 60 countries

Special properties

respondents with internet access only

Supplementary notes

In 2011, 28,000 people were interviewed worldwide. In 2013, 29,000 people were interviewed worldwide. In 2015, more than 30,000 people were interviewed worldwide. The study does not provide a separate number for North America only.
Question: To what extent do you trust the following forms of advertising/recommendation?

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Professional Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Advertising in the Nordics"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.