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Advertising revenue in India 2008-2022

In 2019, the total revenue generated from the advertising sector in India was 795 billion Indian rupees. In the last decade, the ad revenue showed a consistent increase. The industry is estimated to collect over one trillion rupees in revenue by 2022.

How big is India’s ad industry?

The advertising industry in India has developed from small-scale businesses to one of the leading industries worldwide. In a short time, the industry managed to show tremendous growth in all domains, be it creativity, revenue generation, or employability. The industry was estimated to double in value from eight billion U.S. dollars to more than 16 billion dollars in 2020. India is one of the fastest-growing ad markets in the world. It grew by 11 percent in 2019. Despite several fluctuations in the market growth over the last decade, the industry managed to stay on a growing path .

The resilience of print advertising in India

In the last few years, print advertising has suffered a slowdown at the hands of digital marketing worldwide. Even in a globally declining market, the print media in India has managed to maintain its second position. In the financial year 2019, print advertising collected a revenue of more than 220 billion Indian rupees. Furthermore, this was estimated to reach 276 billion rupees by the fiscal year 2024. The traditional medium continues to grow in volume for many regional languages in the country. In 2018, print advertising for the Kannada language recorded an eight percent growth. Assamese and Hindi also grew considerably. However, English and Malayalam publications suffered a significant decrease that year.

Advertising revenue in India from 2008 to 2019, with estimates until 2022

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Sources

Release date

March 2020

Region

India

Survey time period

2008 to 2019

Special properties

figures exclude live events, online gaming and animation.

Supplementary notes

India's financial year begins in April and ends in March. For example, FY 2017 started in April 2016 and ended in March 2017.

Note: One Indian rupee is equal to 0.013 U.S. dollars and 0.012 euros (as of May 2020)

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Statistics on "Advertising in India"

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