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Survey on acceptance of selected advertising channels in Germany 2017

This statistic shows the results of a survey on the acceptance of selected types of advertising in Germany in 2017. That year, almost 70 percent of respondents stated that TV advertising was very or somewhat useful to find out about new products and offers.

Share of respondents finding the following types of advertising annoying, useful or entertaining in Germany in December 2017

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Source

Release date

January 2018

Region

Germany

Survey time period

December 2017

Number of respondents

1,013 respondents

Age group

16 years and older

Supplementary notes

The source does not provide exact information on the type of survey.
This questions were phrased by the source as follows: "Please tell me, based on this scale, how annoyed do you feel by advertising through the following channels."
"And how useful do you find advertising through the following channels to receive information about new products, offers etc.?"
"And how entertaining do you find advertising through the following channels?"

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Statistics on "Advertising in Germany"

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