E-mail conversion rates in the U.S. in 2010 and 2012, by customer list type

The statistic presents information on three key figures regarding e-mail marketing in the United States in 2010 and 2012. In 2010, the open rate for emails generated from house lists was 19.5 percent among the surveyed companies.

Open, clickthrough and conversion rates for house vs prospect email lists in the U.S. in 2010 and 2012

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Sources

Release date

July 2012

Region

United States

Survey time period

April 2012

Number of respondents

481 respondents

Method of interview

Email survey

Supplementary notes

The source defines a house, or in-house list as an e-mail list of both past and presents customers generated from a company's own database.
The source does not provide information regarding the age of participants. Further information about the survey can be found here.

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Statistics on "E-mail marketing "

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