Social media used in client campaigns by U.S. ad agencies 2017

Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017

by A. Guttmann, last edited Nov 30, 2018
Social media used in client campaigns by U.S. ad agencies 2017 This statistic gives information on the social media sites most likely to be used for client campaigns according to U.S. ad agencies as of the second quarter of 2017. During the survey, it was found that 60 percent of U.S. advertising agencies were likely to use YouTube for client campaigns.
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Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017

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Share of respondents
Facebook97%
Instagram64%
YouTube60%
Twitter38%
LinkedIn22%
Pinterest14%
SnapChat11%
None1%
Share of respondents
Facebook97%
Instagram64%
YouTube60%
Twitter38%
LinkedIn22%
Pinterest14%
SnapChat11%
None1%
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by A. Guttmann, last edited Nov 30, 2018
This statistic gives information on the social media sites most likely to be used for client campaigns according to U.S. ad agencies as of the second quarter of 2017. During the survey, it was found that 60 percent of U.S. advertising agencies were likely to use YouTube for client campaigns.
Show more
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