U.S. user interactions with brand content on social 2020, by platform

Published by
Stacy Jo Dixon,
Mar 22, 2022
In 2020, Instagram accounted for 67 percent of the 290 billion actions (reactions, comments, shares, retweets, and likes) on brand-owned content on the big three social networks Instagram, Facebook, and Twitter. Facebook's share increased from 15 percent in 2019 to 23 percent in 2020.

Distribution of brand content interactions in the United States in 2019 and 2020, by platform

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Release date

February 2021

Region

United States

Survey time period

2018 and 2020

Special properties

U.S. brands, does not include influencers

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Statistics on " Brands on social media "

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User interactions

8

Leading publishers and brands

8

Brand sentiment

6

Facebook

8

Twitter

7

Instagram

7

Further related statistics

16

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Topics

Brands on social mediaSocial mediaSocial media advertising and marketing worldwideSocial commerce in the United StatesFacebook advertising and marketing
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