Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

U.S. user interactions with brand content on social 2020, by platform

In 2020, Instagram accounted for 67 percent of the 290 billion actions (reactions, comments, shares, retweets, and likes) on brand-owned content on the big three social networks Instagram, Facebook, and Twitter. Facebook's share increased from 15 percent in 2019 to 23 percent in 2020.

Distribution of brand content interactions in the United States in 2019 and 2020, by platform

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
Shareablee
Release date

February 2021

Region

United States

Survey time period

2018 and 2020

Special properties

U.S. brands, does not include influencers

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Brands on social media"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.