In 2020, Instagram accounted for 67 percent of the 290 billion actions (reactions, comments, shares, retweets, and likes) on brand-owned content on the big three social networks Instagram, Facebook, and Twitter. Facebook's share increased from 15 percent in 2019 to 23 percent in 2020.
Distribution of brand content interactions in the United States in 2019 and 2020, by platform
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Shareablee. (February 9, 2021). Distribution of brand content interactions in the United States in 2019 and 2020, by platform [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/298189/brand-interactions-on-social-media-by-platform-usa/
Shareablee. "Distribution of brand content interactions in the United States in 2019 and 2020, by platform." Chart. February 9, 2021. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/298189/brand-interactions-on-social-media-by-platform-usa/
Shareablee. (2021). Distribution of brand content interactions in the United States in 2019 and 2020, by platform. Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/298189/brand-interactions-on-social-media-by-platform-usa/
Shareablee. "Distribution of Brand Content Interactions in The United States in 2019 and 2020, by Platform." Statista, Statista Inc., 9 Feb 2021, https://www.statista.com/statistics/298189/brand-interactions-on-social-media-by-platform-usa/
Shareablee, Distribution of brand content interactions in the United States in 2019 and 2020, by platform Statista, https://www.statista.com/statistics/298189/brand-interactions-on-social-media-by-platform-usa/ (last visited May 17, 2022)