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Best content types for content marketing in Spain in 2016
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Best content types for content marketing in Spain in 2016
Effectiveness of different types of content for content marketing according to professionals within the marketing industry in Spain in 2016
This statistic depicts the effectiveness of different types of content for content marketing according to professionals within the marketing industry in Spain in 2016. According to the results of a survey conducted between June and August 2016, approximately 30 percent of respondents considered current affairs as the more effective type of content, close followed by the timeless content.
Effectiveness of different types of content for content marketing according to professionals within the marketing industry in Spain in 2016
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Description
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This statistic depicts the effectiveness of different types of content for content marketing according to professionals within the marketing industry in Spain in 2016. According to the results of a survey conducted between June and August 2016, approximately 30 percent of respondents considered current affairs as the more effective type of content, close followed by the timeless content.
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- Release date
- 2016
- Region
- Spain
- Survey time period
- June to August 2016
- Method of interview
- Computer-assisted web interviews (CAWI)
Source
- Show sources information
- Show publisher information
- Release date
- 2016
More information
- Region
- Spain
- Survey time period
- June to August 2016
- Method of interview
- Computer-assisted web interviews (CAWI)
Other statistics on the topic
Content Marketing
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Statistics on "Content marketing"
- Overview
The most important statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Content marketing revenue worldwide 2016-2017
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)Content marketing services revenue worldwide 2014-2019
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018B2C content marketing use in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change in B2C content marketing budgets in North America 2019
- Marketer perspective
The most important statistics
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017Departments in charge of B2C content marketing in North America 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018Effectiveness of B2B content types in customer journey stages in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018B2B content marketing challenges and issues in North America 2018
- Types of content produced from original research by marketers worldwide as of February 2018Types of content produced from original research by marketers worldwide in 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016Leading sources of ideas for marketing content in the U.S. 2016
- Goals & tactics
The most important statistics
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018Content marketing types used in B2B communications in North America 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017Frequency of publishing marketing content by industry professionals worldwide in 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017Time spent on marketing content creation by industry professionals worldwide in 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)Blog development marketing spending in the U.S. 2016-2018
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
- Content customers
The most important statistics
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and functionGlobal share of marketing content consumption 2017, by job area & function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industryGlobal share of marketing content consumption 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by regionGlobal share of marketing content consumption 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by deviceGlobal share of marketing content consumption 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-categoryGlobal share of marketing content consumption 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by typeGlobal share of marketing content consumption 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018Leading content types perceived as more credible by B2B buyers in North America 2018
- Consumer perspective
The most important statistics
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising annoying 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
- What e-mail content would entice you to interact further with a retailer?North America: e-mail marketing attractive content 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Main social networks ranked by number of leads generated in Spain in 2017
- Content marketing: monthly investment of advertising companies in Spain 2016
- Main goals in content marketing strategies in Spain in 2016
- Main reasons to use bloggers in content marketing strategies in Spain 2016
- Most implemented social media programs in companies in France 2018
- Content marketing: role in business‑to‑business markets in the UK 2014
- Content marketing: extent of usage in the United Kingdom (UK) 2014
- Metrics and KPIs used to measure effectiveness of content marketing in the UK 2014
- Content marketing: ability to deliver commercial return in the UK 2014
- UK marketers: is content marketing an innovation in marketing?
- Content marketing: take up in reality in the United Kingdom (UK) 2014
- Content marketing: share of budget in the United Kingdom (UK) 2014
- Content marketing types used in the United Kingdom (UK) 2014
- Content marketing: anticipated change in investment in the UK 2014
- Content marketing that drives engagement and lead generation in the UK 2014
- Content marketing: areas for improvement in the United Kingdom (UK) 2014
Statistics on "Content marketing"
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018
- Types of content produced from original research by marketers worldwide as of February 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- What e-mail content would entice you to interact further with a retailer?
- Leading social networks in lead generation according to professionals within the marketing industry in Spain in 2017
- Distribution of advertising companies based on their monthly investment in content marketing strategies in Spain in 2016
- Main objectives in content marketing strategies according to professionals within the marketing industry in Spain in 2016
- Main reasons to use bloggers in content marketing strategies according to professionals within the marketing industry in Spain in 2016
- Ranking of the most implemented social media programs by companies in France in 2018, by type of program*
- Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."
- Is your organization investing in content marketing in 2014?
- Metrics and KPIs used to measure effectiveness of content marketing in the United Kingdom (UK) in 2014
- Do you agree with the statement, "I believe in the potential for content marketing to drive engagement with my consumer/customers, but I don’t believe it will deliver a meaningful commercial return."
- To what extent do you agree with the following statements about content marketing?
- Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword."
- Approximately what proportion of your marketing communications/campaign budgets would you say is allocated to content marketing in 2014?
- From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future?
- How do you see your investment in content marketing, as a proportion of your total communications/campaign budgets, changing in 2015?
- Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers?
- Areas for improvement of content marketing according to marketers in the United Kingdom (UK) in 2014
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