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Effectiveness of media spend in the U.S. 2016, by channel

Published by Statista Research Department, Jul 31, 2017
The statistic shows information on how marketing organisations in the United States rated the effectiveness of their media spend for certain channels as of February 2016. During a survey, 22 percent of respondents stated they considered their media spend on mobile/apps very effective.

How would you rate the effectiveness of your media spend for the following channels?

Very effectiveQuite effectiveNeither effecticve nor ineffectiveQuite ineffectiveVery ineffective
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Release date

June 2016

Region

United States

Survey time period

July 2015 to February 2016

Number of respondents

265 marketers

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