In 2022, General Motors spent approximately 3.25 billion U.S. dollars on advertising in the United States. The amount represented the highest ad spending recorded among the selected automobile manufacturers. Stellantis ranked second, having invested around 1.84 billion U.S. dollars in promoting its brands across the country. To follow, Toyota Motor and Ford Motor registered each advertising expenditure above one billion U.S. dollars.
Advertising spending of selected automobile manufacturers in the United States in 2022
(in million U.S. dollars)
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Spending in million U.S. dollars
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Advertising Age. (June 26, 2023). Advertising spending of selected automobile manufacturers in the United States in 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/?ref=blog.mydealerjacket.com
Advertising Age. "Advertising spending of selected automobile manufacturers in the United States in 2022 (in million U.S. dollars)." Chart. June 26, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/?ref=blog.mydealerjacket.com
Advertising Age. (2023). Advertising spending of selected automobile manufacturers in the United States in 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/?ref=blog.mydealerjacket.com
Advertising Age. "Advertising Spending of Selected Automobile Manufacturers in The United States in 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/?ref=blog.mydealerjacket.com
Advertising Age, Advertising spending of selected automobile manufacturers in the United States in 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/?ref=blog.mydealerjacket.com (last visited September 01, 2024)
Advertising spending of selected automobile manufacturers in the United States in 2022 (in million U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/?ref=blog.mydealerjacket.com