Retail ad spend on TV in the U.S. 2019-2021

Published by
J. G. Navarro,
Nov 17, 2023
In 2021, the retail sector spent nearly 6.6 billion U.S. dollars on TV advertising in the United States, up from 5.9 billion dollars in the previous year – an annual growth of 11 percent.

Retail advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)

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Release date

December 2022

Region

United States

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Topics

Retail industry advertising in the United StatesAdvertising in the United StatesCPG industry advertising in the U.S.Digital retail media advertising in the United StatesDigital retail media advertising worldwide
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