Baby Boomers: trust in advertising 2015, by format

This chart shows how much Baby Boomers (aged 50 to 64) trusted various advertising formats in the first quarter of 2015. During the global survey, 55 percent of respondents stated they somewhat or completely trusted newspaper ads.

Trust in advertising among Baby Boomers worldwide in 1st quarter 2015, by ad format

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Sources

Release date

October 2015

Region

Worldwide

Survey time period

February 23 to March 13, 2015

Number of respondents

base: n > 30,000*

Age group

50-64 years

Special properties

global average; based on the online population

Method of interview

Online survey

Supplementary notes

* More than 30,000 internet users aged 15 and more were interviewed for the survey. The source does not provide a separate figure for Baby Boomers.

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Statistics on "Advertising worldwide"

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