Preferred digital retailer access of digital buyers in selected European countries as of June 2013

Europe: preferred digital retailer access in selected countries 2013 This statistic gives information on the preferred method used by digital buyers in selected European countries to access their favourite retailers as of June 2013. During the survey, it was found that 11 percent of digital buyers in Italy preferred to buy online retail products via smartphone.
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Online via computer/laptopIn-storeVia internet or apps on smartphoneVia catalog (by calling or ordering via email)Via internet or apps on my tablet
France68%19%6%4%3%
UK66%20%7%2%5%
Netherlands65%28%3%2%3%
Italy60%18%11%4%8%
Belgium55%34%3%5%3%
Online via computer/laptopIn-storeVia internet or apps on smartphoneVia catalog (by calling or ordering via email)Via internet or apps on my tablet
France68%19%6%4%3%
UK66%20%7%2%5%
Netherlands65%28%3%2%3%
Italy60%18%11%4%8%
Belgium55%34%3%5%3%

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Description Source More information
This statistic gives information on the preferred method used by digital buyers in selected European countries to access their favourite retailers as of June 2013. During the survey, it was found that 11 percent of digital buyers in Italy preferred to buy online retail products via smartphone.
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Release date
November 2013
Region
Europe
Survey time period
June 2013
Special properties
Digital buyers
Supplementary notes
Values may not add up to 100 percent due to rounding.
Retailers that have physical stores and an online presence (site/app).

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