Europe: preferred digital retailer access in selected countries 2013

This statistic gives information on the preferred method used by digital buyers in selected European countries to access their favourite retailers as of June 2013. During the survey, it was found that 11 percent of digital buyers in Italy preferred to buy online retail products via smartphone.

Preferred digital retailer access of digital buyers in selected European countries as of June 2013

Online via computer/laptopIn-storeVia internet or apps on smartphoneVia catalog (by calling or ordering via email)Via internet or apps on my tablet
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Release date

November 2013



Survey time period

June 2013

Special properties

Digital buyers

Supplementary notes

Values may not add up to 100 percent due to rounding.
Retailers that have physical stores and an online presence (site/app).

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Statistics on "Online shopping in Italy "

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