Online retailers sending abandoned basket e-mails in the UK 2013

This statistic displays the share of UK online retailers in 2013 sending abandoned basket e-mails to customers, by retailer size. Of all retailers investigated, 9.2 percent sent e-mails to customers to remind them of items left in online shopping baskets.

Share of online retailers sending abandoned basket e-mails to customers in the United Kingdom (UK) in 2013, by retailer type

NoYes
All retailers90.8%9.2%
Leading retailers** 91.9%8.1%
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Source

Release date

January 2014

Region

United Kingdom

Survey time period

October to December 2013***

Number of respondents

239*

Special properties

retailer websites

Supplementary notes

* n (leading retailers) = 62; n (all retailers including leading retailers) = 239
** Includes online retailers on the IMRG-Experian Hitwise Hot-Shops List. The list is a key indicator of online merchant performance, ranking online retailers by websites visits. It excludes eBay and price aggregator websites.

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