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Content marketing: perceived effectiveness in the UK 2012-2016
Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016
This statistic displays the perceived effectiveness of content marketing among for-profit marketers in the United Kingdom from 2012 to 2016. During the most recent survey carried out by the source, six percent of marketers ranked content marketing five ("extremely effective") on a five point scale.
Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016
| Effectiveness rating*** | 5 out of 5 | 4 out of 5 | 3 out of 5 | 2 out of 5 | 1 out of 5 |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| Effectiveness rating*** | 5 out of 5 | 4 out of 5 | 3 out of 5 | 2 out of 5 | 1 out of 5 |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Description
Source
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- Release date
- December 2016
- Region
- United Kingdom
- Survey time period
- August 2012 to January 2013; July to August 2013 to 2016
- Number of respondents
- 87*
- Special properties
- marketers (B2B and B2C)**
- Method of interview
- Email survey
- Supplementary notes
-
Data previous to 2015 were published in earlier editions of the report.
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87
** Additional information about the sample base is provided on page 42 of the report.
*** The scale ranges from "extremely effective" (5) to "not at all effective" (1).
Source
- Show sources information
- Show publisher information
- Release date
- December 2016
More information
- Region
- United Kingdom
- Survey time period
- August 2012 to January 2013; July to August 2013 to 2016
- Number of respondents
- 87*
- Special properties
- marketers (B2B and B2C)**
- Method of interview
- Email survey
- Supplementary notes
-
Data previous to 2015 were published in earlier editions of the report.
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87
** Additional information about the sample base is provided on page 42 of the report.
*** The scale ranges from "extremely effective" (5) to "not at all effective" (1).
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- Overview
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- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017Social networks used for content marketing in the UK 2016-2017
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- What is the maximum number of times you contact an address on your e-mail marketing list in one month?E-mail marketing: maximum contact volume monthly in the United Kingdom (UK) 2012-2016
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Content Marketing
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017Content marketing usage penetration in the United Kingdom (UK) 2012-2017
- Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016Content marketing: perceived effectiveness in the UK 2012-2016
- Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
- Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017Leading content marketing tactics used in the United Kingdom (UK) 2016-2017
- Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017Content marketing share of marketing budgets in the UK 2013-2017
- Organizational goals for content marketing in the United Kingdom (UK) in 2016Organizational goals for content marketing in the United Kingdom (UK) 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017Content marketing spending change planned in the United Kingdom (UK) 2012-2017
- Metrics and KPIs used to measure effectiveness of content marketing in the UK 2014
- Content marketing: areas for improvement in the United Kingdom (UK) 2014
- Content marketing types used in the United Kingdom (UK) 2014
- Content marketing that drives engagement and lead generation in the UK 2014
- Content marketing challenges in the United Kingdom (UK) 2013-2015
- Content marketing: monthly investment of advertising companies in Spain 2018
- Share of companies that work with content marketing in selected Nordic countries 2017
- Share of organizations with dedicated staff for content marketing in Denmark 2017
- Metrics for successful content marketing in the United Kingdom (UK) 2016
- companies using different content promotion methods in Norway 2018
- companies using different content promotion methods in Denmark 2018
- Survey on anticipated increase of content marketing budget in the Nordics 2017
- Survey on paid channels in order to promote content in Denmark 2017
- Survey on successful marketing among marketers in the Nordic countries 2017
- Content creation outsourcing in the United Kingdom (UK) 2012
- Most trusted sources for product information in the U.S. in 2016
- Main reasons to use bloggers in content marketing strategies in Spain 2018
- Advertising usage among nonprofit content marketers in North America 2015
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- The Personalization Imperative For Content Marketing
- B2B Content Marketing 2018
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- B2C Content Marketing 2017
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- B2B Content Marketing 2014
- B2B Content Marketing 2015
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