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Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016

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Content marketing: perceived effectiveness in the UK 2012-2016 This statistic displays the perceived effectiveness of content marketing among for-profit marketers in the United Kingdom from 2012 to 2016. During the most recent survey carried out by the source, six percent of marketers ranked content marketing five ("extremely effective") on a five point scale.
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Effectiveness rating***5 out of 54 out of 53 out of 52 out of 51 out of 5
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Effectiveness rating***5 out of 54 out of 53 out of 52 out of 51 out of 5
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Description Source More information
This statistic displays the perceived effectiveness of content marketing among for-profit marketers in the United Kingdom from 2012 to 2016. During the most recent survey carried out by the source, six percent of marketers ranked content marketing five ("extremely effective") on a five point scale.
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Release date
December 2016
Region
United Kingdom
Survey time period
August 2012 to January 2013; July to August 2013 to 2016
Number of respondents
87*
Special properties
marketers (B2B and B2C)**
Method of interview
Email survey
Supplementary notes
Data previous to 2015 were published in earlier editions of the report.
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87
** Additional information about the sample base is provided on page 42 of the report.
*** The scale ranges from "extremely effective" (5) to "not at all effective" (1).

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