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Content marketing: perceived effectiveness in the UK 2012-2016

Published by Statista Research Department, Dec 7, 2016
This statistic displays the perceived effectiveness of content marketing among for-profit marketers in the United Kingdom from 2012 to 2016. During the most recent survey carried out by the source, six percent of marketers ranked content marketing five ("extremely effective") on a five point scale.

Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016

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Sources

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Release date

December 2016

Region

United Kingdom

Survey time period

August 2012 to January 2013; July to August 2013 to 2016

Number of respondents

87*

Special properties

marketers (B2B and B2C)**

Method of interview

Email survey

Supplementary notes

Data previous to 2015 were published in earlier editions of the report.
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87
** Additional information about the sample base is provided on page 42 of the report.
*** The scale ranges from "extremely effective" (5) to "not at all effective" (1).

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