The timeline shows advertising spending of the DineEquity in the United States from 2012 to 2014. The restaurant company invested 287.9 million U.S. dollars in advertising in the United States in 2012.
DineEquity advertising spending in the United States from 2012 to 2014
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
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Figure for 2012 comes from an earlier AdAge publication. Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (July 13, 2015). DineEquity advertising spending in the United States from 2012 to 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/308595/dineequity-advertising-spending-usa/
Advertising Age. "DineEquity advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)." Chart. July 13, 2015. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/308595/dineequity-advertising-spending-usa/
Advertising Age. (2015). DineEquity advertising spending in the United States from 2012 to 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/308595/dineequity-advertising-spending-usa/
Advertising Age. "Dineequity Advertising Spending in The United States from 2012 to 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2015, https://www.statista.com/statistics/308595/dineequity-advertising-spending-usa/
Advertising Age, DineEquity advertising spending in the United States from 2012 to 2014 (in million U.S. dollars) Statista, https://www.statista.com/statistics/308595/dineequity-advertising-spending-usa/ (last visited September 01, 2024)
DineEquity advertising spending in the United States from 2012 to 2014 (in million U.S. dollars) [Graph], Advertising Age, July 13, 2015. [Online]. Available: https://www.statista.com/statistics/308595/dineequity-advertising-spending-usa/