The timeline shows advertising spending of Weight Watchers International in the United States in 2012 and 2013. The company offering various products and service to assist weight loss invested 246.8 million U.S. dollars in advertising in the United States in 2012.
Weight Watchers International advertising spending in the United States in 2012 and 2013
(in million U.S. dollars)
Characteristic
Spending in millions U.S. dollars
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Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (June 22, 2014). Weight Watchers International advertising spending in the United States in 2012 and 2013 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/308968/weight-watchers-advertising-spending-usa/
Advertising Age. "Weight Watchers International advertising spending in the United States in 2012 and 2013 (in million U.S. dollars)." Chart. June 22, 2014. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/308968/weight-watchers-advertising-spending-usa/
Advertising Age. (2014). Weight Watchers International advertising spending in the United States in 2012 and 2013 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/308968/weight-watchers-advertising-spending-usa/
Advertising Age. "Weight Watchers International Advertising Spending in The United States in 2012 and 2013 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Jun 2014, https://www.statista.com/statistics/308968/weight-watchers-advertising-spending-usa/
Advertising Age, Weight Watchers International advertising spending in the United States in 2012 and 2013 (in million U.S. dollars) Statista, https://www.statista.com/statistics/308968/weight-watchers-advertising-spending-usa/ (last visited July 27, 2024)
Weight Watchers International advertising spending in the United States in 2012 and 2013 (in million U.S. dollars) [Graph], Advertising Age, June 22, 2014. [Online]. Available: https://www.statista.com/statistics/308968/weight-watchers-advertising-spending-usa/