Brazil: ad spend of the federal government 2017, by medium

Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)

Brazil: ad spend of the federal government 2017, by medium The statistic presents the advertising spending of the Brazilian federal government from in 2017, sorted by medium. Governmental TV ad spending amounted to 99.3 million Brazilian reals (almost 30 million U.S. dollars at December 31, 2017 exchange rates), while cinema ad spend only reached 100 thousand reals (around 30 thousand U.S. dollars).
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Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)

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Spending in million Brazilian reals
TV99.29
Radio17.56
Internet15.12
Outdoor14.96
Newspaper9.9
Magazine5.22
Alternative media0.83
Cinema0.1
Spending in million Brazilian reals
TV99.29
Radio17.56
Internet15.12
Outdoor14.96
Newspaper9.9
Magazine5.22
Alternative media0.83
Cinema0.1
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The statistic presents the advertising spending of the Brazilian federal government from in 2017, sorted by medium. Governmental TV ad spending amounted to 99.3 million Brazilian reals (almost 30 million U.S. dollars at December 31, 2017 exchange rates), while cinema ad spend only reached 100 thousand reals (around 30 thousand U.S. dollars).
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Release date
August 2018
Region
Brazil
Survey time period
2017
Special properties
Gross ad spend; including payments made by Secom to advertising agencies and mediums*; excluding production costs
Supplementary notes
* The source provides the following additional information: "The data refers to payments made by SECOM to advertising agencies. These payments include the sale of advertising time and/or space by mediums to the agency, specialized services provided by suppliers to the agency, brokerage services provided by the agency itself and agency retainer fees."
According to x-rates.com, one Brazilian real equaled 0.301895 U.S. dollars on December 31, 2017.
The source does not specify the publication date. The release date given is the date of access.
Figures have been calculated and rounded by Statista based on the source's data.
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