In 2019, the Brazilian federal government invested 73.83 million Brazilian reals (around 18 million U.S. dollars at December 31, 2019 exchange rates) in TV advertising, while cinema ad spend only reached 196 thousand reals (around 49 thousand U.S. dollars). In total, the Brazilian government invested 168.85 million Brazilian reals in advertising in 2019.
Advertising spending of the Brazilian federal government in 2019, by medium
(in million Brazilian reals)
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Instituto Millenium, & Secretaria Especial de Comunicação Social (Brazil). (February 11, 2020). Advertising spending of the Brazilian federal government in 2019, by medium (in million Brazilian reals) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/320137/brazil-ad-spend-federal-government/
Instituto Millenium, und Secretaria Especial de Comunicação Social (Brazil). "Advertising spending of the Brazilian federal government in 2019, by medium (in million Brazilian reals)." Chart. February 11, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/320137/brazil-ad-spend-federal-government/
Instituto Millenium, Secretaria Especial de Comunicação Social (Brazil). (2020). Advertising spending of the Brazilian federal government in 2019, by medium (in million Brazilian reals). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/320137/brazil-ad-spend-federal-government/
Instituto Millenium, and Secretaria Especial de Comunicação Social (Brazil). "Advertising Spending of The Brazilian Federal Government in 2019, by Medium (in Million Brazilian Reals)." Statista, Statista Inc., 11 Feb 2020, https://www.statista.com/statistics/320137/brazil-ad-spend-federal-government/
Instituto Millenium & Secretaria Especial de Comunicação Social (Brazil), Advertising spending of the Brazilian federal government in 2019, by medium (in million Brazilian reals) Statista, https://www.statista.com/statistics/320137/brazil-ad-spend-federal-government/ (last visited September 01, 2024)
Advertising spending of the Brazilian federal government in 2019, by medium (in million Brazilian reals) [Graph], Instituto Millenium, & Secretaria Especial de Comunicação Social (Brazil), February 11, 2020. [Online]. Available: https://www.statista.com/statistics/320137/brazil-ad-spend-federal-government/