Use of influencers by number of followers UK 2022

During a 2022 survey carried out in the United Kingdom, more than 37 percent of responding business-to-consumer (B2C) marketers said that they had worked with macro-influencers (with 100,00 to 1,000,000 followers) and another 32 percent said they had worked with micro-influencers (10,000 to 99,000 followers).

Use of influencers by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022, by number of followers

Characteristic	Share of respondents
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

May 2022

More information

Region

United Kingdom

Survey time period

spring 2022

Number of respondents

208 respondents

Special properties

among marketing decision-makers

Supplementary notes

The source defines influencer types as follows:
Nano = one thousand to nine thousand followers,
Micro = ten thousand to 99 thousand followers,
Macro = 100 thousand to one million followers,
Mega = one million and more followers.
Original question: "What type of influencers have you worked with so far? Select all that apply"
The source does not provide information about survey methodology.

Citation formats