Role of AI in digital marketing in the UK 2023

Published by Statista Research Department, May 8, 2023
During an early 2023 survey conducted among senior brand marketers from the United Kingdom, 94 percent stated they were already using artificial intelligence (AI) within their digital advertising. Additionally, 87 percent believed that AI was an important part of their marketing strategy.

Role of artificial intelligence (AI) in digital marketing according to brand marketers in the United Kingdom (UK) as of February 2023

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Release date

April 2023

Region

United Kingdom

Survey time period

February 9 to 13, 2023

Number of respondents

252 respondents

Special properties

among senior brand marketers

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Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising UK
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