Digital marketing metrics used in EMEA 2022

Published by Statista Research Department, Jan 6, 2023
During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), 68 percent named engagement as one of the metrics they or their clients used to measure digital marketing effectiveness. Audience delivery metrics and business metrics followed, both mentioned by 54 percent of the interviewees.

Metrics used in Europe, the Middle East, and Africa (EMEA) to measure digital marketing effectiveness as of June 2022

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Release date

July 2022

Region

Africa, Europe, MENA

Survey time period

May and June 2022

Number of respondents

718 respondents

Special properties

among in-house and agency marketers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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