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LGBTQ and generic ads exposure influence metrics in the U.S. 2017

Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017

LGBTQ and generic ads exposure influence metrics in the U.S. 2017 This statistic presents information on the influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017. The survey results show, that 16 percent of respondents were likely to recommend a product after being exposed to LGBTQ themed ads, whereas the recommendation intent was only 10 percent higher when it came to generic ads exposure.
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Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017

LGBTQ themed adGeneric ad
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This statistic presents information on the influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017. The survey results show, that 16 percent of respondents were likely to recommend a product after being exposed to LGBTQ themed ads, whereas the recommendation intent was only 10 percent higher when it came to generic ads exposure.
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  • Positive attitude
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