LGBTQ and generic ads exposure influence metrics in the U.S. 2017

This statistic presents information on the influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017. The survey results show, that 16 percent of respondents were likely to recommend a product after being exposed to LGBTQ themed ads, whereas the recommendation intent was only 10 percent higher when it came to generic ads exposure.

Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017

LGBTQ themed adGeneric ad
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Sources

Release date

January 2018

Region

United States

Survey time period

October 2017

Number of respondents

800 respondents

Age group

18-54 years

Special properties

LGBTQ-male identyfying adults; display ads only

Method of interview

Online panel

Supplementary notes

Questions: How familiar are you with the following brands? How do you feel about the following brands? How likely are you to purchase a product from the following brands in the near future? How likely are you to recommend each of the following brands to a friend?

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Statistics on "Advertising consumption and perception"

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