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LGBTQ and generic ads exposure influence metrics in the U.S. 2017

Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017

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Release date

January 2018


United States

Survey time period

October 2017

Number of respondents

800 respondents

Age group

18-54 years

Special properties

LGBTQ-male identyfying adults; display ads only

Method of interview

Online panel

Supplementary notes

Questions: How familiar are you with the following brands? How do you feel about the following brands? How likely are you to purchase a product from the following brands in the near future? How likely are you to recommend each of the following brands to a friend?

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Statistics on "Advertising consumption and perception"

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