The statistic presents the search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search. It was found that ads that appeared in the third position of search results had a median TTR of eight percent, which means that 80 out of 1,000 people clicked on those ads.
Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search
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Tap through rate
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SplitMetrics. (May 17, 2018). Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/952835/apple-search-ads-ttr-position/
SplitMetrics. "Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search." Chart. May 17, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/952835/apple-search-ads-ttr-position/
SplitMetrics. (2018). Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/952835/apple-search-ads-ttr-position/
SplitMetrics. "Search Ads Median Tap through Rates (Ttr) of Mobile Apps in Apple App Store Worldwide as of May 2018, by Position in Search." Statista, Statista Inc., 17 May 2018, https://www.statista.com/statistics/952835/apple-search-ads-ttr-position/
SplitMetrics, Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search Statista, https://www.statista.com/statistics/952835/apple-search-ads-ttr-position/ (last visited July 27, 2024)
Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search [Graph], SplitMetrics, May 17, 2018. [Online]. Available: https://www.statista.com/statistics/952835/apple-search-ads-ttr-position/