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Median Apple search ads TTR worldwide in 2018, by result position

Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search

by A. Guttmann, last edited Jan 4, 2019
Median Apple search ads TTR worldwide in 2018, by result position The statistic presents the search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search. It was found that ads that appeared in the third position of search results had a median TTR of eight percent, which means that 80 out of 1,000 people clicked on those ads.
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Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search

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